Our client at Nike asked us to help create an internal vision film for the next big evolution of Nike+ Training Club to secure more growth and investment from the company.

We worked together to tell a story that showcased the best things about the app and some bold steps we could take in its future development.

For the animation, we partnered with Golden Wolf to create an aesthetic that reflected the new iOS7’s elegant minimalism, the energy of working out and the simple optimism of the message.

Credits

Agency: AKQA

Creative Director: Guy Bingley

Creative Director: Nick Bastian

Art Director: Tony Cianci

Animation: Golden Wolf