Guy Bingley
Creative Director, Writer & DJ, London
Hello there. I’m a creative director, writer and DJ with a background in language(s) and film.
Before I moved to London, I worked as a researcher in 18th century literature, a writer for a bilingual Brazilian magazine and a performer of live visuals in clubs.
One day I wrote to an advertising creative director, because I liked how they spoke about their craft. They gave me a job as a copywriter, and 17 years later that’s still at the core of what I do.
I worked myself up to creative director on Nike at AKQA, running a team of 20+ on their biggest app. I made installations, games, platforms and content series for Nike Global, EMEA and Japan across Football, Running, Training, Skateboarding and more I’ve forgotten I’m sure.
In 2015, I went freelance and since then I’ve mainly worked in-house at Airbnb, Apple/ Beats by Dre, Google and Strava. Some highlights: launching Airbnb’s biggest brand campaign, directing a doc about a World Record that aired on Eurosport and helping the UN stop misinformation about the Syrian refugee crisis.
At Airbnb, I get to work with talented writers in 10 different languages, carefully seeking the right tone of voice, and learn new eye-rolling puns daily.
I love to collaborate with curious, creative and questioning people to get at stories with heart. If you have a project large or small that feels right, or if you’re curious about mentoring (I’m a mentor with Who’s Your Momma), please get in touch. Just promise not to “reach out”.
Selected Press
‘London venue Brilliant Corners keeps jazz alive’ ~ Wax Poetics
‘New Beats PowerBeats Pro ad features runners chasing the Icelandic Sun’ ~ Apple Insider
'The ultimate gear for awesome outdoor adventures’ ~ Wired
'A Cybersecurity Arsenal That'll Help ‘Protect Your Election’' ~ Wired
'Google Launches 'Protect Your Election' Kit Ahead of French Vote' ~ Fortune
'Google's new website answers the most common questions people ask about Syrian refugees' ~ Mashable
'Strava Campaign Encourages Athletes To Be Unfiltered' ~ Runner's World
'Facebook Live Turned to Its Own Users for First Ad Campaign' - Creativity Online
'Fabergé Easter at Harrods' ~ Vogue Italia
'New Year's Fitness Resolution: Nike+ Training Club' ~ Vogue
'We Tried It: Maria Sharapova's New Year's Crush Workout' ~ Huffington Post
'Barcelona 0-3 Nike FC: is this a glimpse of football's future?' ~ The Guardian
'What's it like at The Nike Academy?' ~ Mirror
'FuelStation at Boxpark' ~ Dezeen
'SXSW: Why Nike Is A Tech Company' ~ Digiday
'Nike Turns A Building Into A Music App at SXSW' ~ Wired
'Getting Experiential Marketing Right' ~ Fast Company
'Nike Make It Count' ~ It's Nice That
'BMX riders fight to keep indoor pool park' ~ The Guardian
'How Nike Outruns The Social Media Competition' ~ Mashable
'Nike Turns London Into A Game Board To Get People Running' ~ Fast Company
Work
Currently
Freelance, Creative Director & Writer
Clients: Google, Apple, Airbnb, Facebook, Strava, Beats by Dre, Burberry, Nike, Guardian, Red Bull, University of Oxford
Mentor, Who’s Your Momma/ She Says
Previously
2010-2015
AKQA, Creative Director
Clients: Nike, Nike Women, Nike Football, Nike Sportswear, Nike Japan, Nike UK, Nissan, Disney, Fabergé, Harrods, Chanel
2007-2010
Kitcatt Nohr, Copywriter
Clients: NHS Smokefree, Lexus, Toyota, Waitrose, Virgin, WWF, NSPCC, Citroën, John Lewis, NS&I
2004-2005
University of Oxford, Research Assistant
Publications: The Life of Samuel Johnson (Penguin Classics), Gulliver’s Travels (Cambridge University Press)
Education
University of Oxford, English Language & Literature BA (1st Class)
Old Members' Scholar; Jesus College 1st XI football captain
University of Edinburgh, Film MSc (Distinction)
AHRB Scholar; guest lecturer on Brazilian cinema