“If you have a body, you’re an athlete”. That’s Nike’s vision.

Our vision for Nike Women was Nike+ Training Club - helping athletes everywhere reach their fitness goals with the world’s biggest, most connected fitness community.

N+TC was originally conceived as an app to give everyone with a smartphone free access to over 100 professional-level, full-body workouts.

With over 15 million downloads globally, the name grew in meaning and significance, becoming the new brand for the Nike Women category online, in-store and inspiring live classes and events the world over.

For the first big evolution of the app, we introduced a refreshed, more intuitive app interface and N+TC Programs. With that, we could deliver a more holistic, tailored and goal-driven experience to athletes wherever they are in the world. 

Credits

Agency: AKQA

Creative Director: Guy Bingley

Creative Director: Nick Bastian

Art Director: Tony Cianci

Senior Designer: Jose Paz

Senior Designer: João Planche

Senior Copywriter: James Hogwood

Senior Copywriter: Lizzy Tinley

Designer: Sean Hobman