So much of running is about flow and how you feel. The Nike Free running shoe is designed to remove distraction and allow you to move more naturally, enhancing that flow.

We worked with 8 of Japan’s most exciting music producers to explore the feel of running. Each producer composed a track in multiple stems, with variable BPM, melody and instrumentation.

Based on your Nike+ Running data - speed fluctuations, changes in direction, distance - as well as environmental shifts like the temperature and weather, Nike Run Track composes a unique song for every single run.

We built a lightweight web app and desktop site with our technical partners, Rhizomatiks, which also visualises your run data in relation to the music, with both the original songs and live visualisations taking centre stage at a campaign launch party in downtown Tokyo. 

Credits

Creative Director: Masaya Nakade

Creative Director: Jake Cooper

Associate Creative Director: Guy Bingley

Associate Creative Director: Nick Bastian

Senior Art Director: Carlos Matias

Senior Designer: Viv Greywoode

Copywriter: Mark Edwards

Technical Partner: Rhizomatiks

Music Direction: JKD Collective

Music Artists: DJ Mitsu the Beats, Eccy, eli walks, HIFANA, JEMAPUR, Kuniyuki Takahashi, Shuta Hasunuma, tofubeats