Once he’d won the Golden Boot at the 2018 World Cup, there was no doubting Harry Kane’s status as a household name.

But his route there wasn’t an obvious one.

A homegrown talent, growing up a walk from White Hart Lane. Grounded, dedicated to his childhood sweetheart. Doubted, loaned out to lower divisions to prove himself.

We worked with Nike to develop a brand positioning for Harry Kane and comms strategy for the season leading up to the 2018 World Cup Finals, where Harry would eventually captain his country.

That included messaging for key milestones - and few came bigger than scoring his 100th goal for Spurs.

Credits

Agency: AKQA

Creative Director: Toby Burnett

Creative Director: Guy Bingley

Creative Director: Nick Bastian

Account Director: Mike Sinnerton